Developing a TV-based app for campaign management presents several
challenges, including designing an intuitive user interface, managing multimedia content,
integrating with existing platforms, ensuring scalability, providing real-time analytics and
maintaining security and compliance.
Italy
Country
Education
Industry
6 Months
Duration
10 Members
Team
Challenges
SignaXe’s founders were looking for a Technology partner, who can develop their SAAS based
platform and also guide them through the process of Product ideation to product launching from
technology perspective.
User Interface (UI) Design: to create an appealing
but smooth way to navigate a tv display screen.
Content Management:To successfully manage large
quantities of multimedia content.
Integration with Campaign Platforms: Easy
integration of the TV app with present marketing campaign control structures.
User Authentication and Security: Ensure steady
admission to and records protection.
Performance Optimization: Keep the application
strolling and not use a put-off or time put-off.
We suggested technology that would be the best fit for SignaXe users and helped them
develop a product: a TV-based app for Campaign Management.
Integration with Campaign Platforms:
Develop APIs to integrate the TV app with existing campaign management
platforms. Make sure seamless data synchronization between the app and any other
external system. Provide plug-and-play solutions across popular platforms like
Google Ads, Facebook Ads, etc.
Scalability: Cloud-based services will
be used to manage the increasing loads and huge amounts of data. Microservices
architecture will help manage different components independently.
Real-time Data and Analytics: Integrate real–time analytics to track campaign performance. Provide
interactive dashboards featuring key metrics and visualizations. Push
notification for critical updates and alerts.
User Authentication and Security: Provide robust authentication mechanisms like OAuth or SSO. Ensure
encryption of data at rest and in transit.
Compliance with Broadcasting Standards:
Also, make sure that the application fully complies with regional
broadcasting standards and regulations. Add a filtering mechanism with
appropriate settings according to age.